Fusion
West Coast hip hop is a regional genre of hip hop music that encompasses any artists or music that originated in the West Coast of the United States. West Coast hip hop began to dominate from a radio play and sales standpoint during the early to-mid 1990s with the birth of G-funk and the emergence of record labels such as Suge Knight and Dr. Dre's Death Row Records, Ice Cube's Lench Mob Records, the continued success of Eazy-E's Ruthless Records, Dr. Dre's Aftermath Entertainment, and others.